Assertive Strategies Grouped by Demographic

AI Voice Marketing

Rural, Agriculture-Dependent, Lower Socioeconomic Status

Topic: Farm Bill subsidies, rising fertilizer costs, etc. Voice: Mid-high pitch, firm, 0.5s pause after urgency, upward inflection on “miss out”

VO Script:

AI: "With fertilizer prices up again, our well pump service keeps your farm subsidy-eligible and running strong."
Customer: "Not interested right now."
AI: [Firm, direct, 0.5s pause]
"I have to be honest—most farms that wait end up paying double when equipment fails. This is the only window for a free compliance check before the next subsidy deadline. Are you sure you want to miss out on that?"

2. Suburban Lower SES (Service Sector Workers)

Strategy: Inflation, price-lock, energy savings Voice: 170WPM, strong volume on “locked in”, sharp pitch drop on “last chance”

VO Script:

AI: "Our home repair plan locks in your rate for a year—guaranteed, with no hidden fees."
Customer: "I'm not interested."
AI: [Direct, slightly louder, sharp pitch drop]
"Just so you know, this is the last chance to get your rate locked in before the next price hike. Most people regret missing this—can I sign you up now so you don't get hit with higher costs?"

3. Suburban Middle SES (Homeowners)

Strategy: Tariffs, long-term value, technical authority Voice: 135Hz, authoritative, downward inflection on “protect your investment”

VO Script:

AI: "We're offering a tariff-proof upgrade—installed now, with a full 10-year warranty."
Customer: "Not interested at this time."
AI: [Authoritative, direct]
"I understand, but with tariffs rising 22% this quarter, waiting could cost you thousands. This is the only way to protect your investment at today's prices. Are you sure you want to risk paying more later?"

4. Cross-Group Emergency Service

Strategy: Extreme weather, FEMA-approved, urgency Voice: 185Hz, urgent, 0.3s pause after “now”, vibrato on “critical”

VO Script:

AI: "With storms on the way, our FEMA-approved team can be at your home in 45 minutes—24/7 protection."
Customer: "No thanks, I'm all set."
AI: [Urgent, vibrato, 0.3s pause]
"I have to stress—now is the critical time. After the storm hits, response times double and insurance claims get denied. Let's get you on the schedule now so you're not left unprotected."

5. Digital Inclusion Upgrade

Strategy: FCC broadband, smart home, free installation Voice: 160WPM, assertive, pitch rise on “free”, quick pace

VO Script:

AI: "You qualify for a free smart home starter kit with your new internet subsidy—free installation, too!"
Customer: "Not interested."
AI: [Assertive, quick, pitch rise]
"Just to be clear, this is a one-time offer—once the grant funds run out, it's gone. Most people who pass it up end up paying out of pocket later. Should I reserve your spot before it's too late?"

Aggressive Tactics Used:

  • Scarcity/Urgency: “Last chance”, “only window”, “one-time offer”, “before the next price hike.”
  • Loss Aversion: “Most people regret missing this”, “waiting could cost you thousands”, “once the grant funds run out, it’s gone.”
  • Direct Call to Action: “Can I sign you up now?” “Should I reserve your spot?”
  • Consequences: “Response times double”, “insurance claims get denied”, “paying double when equipment fails.”

Split-Testing Tip:

  • Use these assertive scripts for A/B testing against the empathetic set
  • Track conversion, hang-up, and complaint rates by SES group and scenario
  • Adjust voice modulation (pace, pitch, emphasis) to fine-tune for each audience