Curiosity Gap and Micro-Commitment Marketing Approach

1. Rural Lower SES (Agriculture-Dependent)

VO Script:

AI: [Warm, mid-pitch, slight upward inflection]
"Hi! Quick question—did you know there's a new way to keep your farm subsidy-eligible and cut your water costs, even with fertilizer prices up? Most folks haven't heard about it yet."
Customer: "Not interested."
AI: [Friendly, inviting]
"No worries! Would it be okay if I text you a 2-minute checklist? It's helped a lot of local farms save money this spring."

2. Suburban Lower SES (Service Sector Workers)

VO Script:

AI: [Conversational, 165WPM, upbeat]
"Hey there! I'm calling because we just found a way for homeowners to lock in their repair rates before the next price hike—almost nobody's using it yet."
Customer: "I'm not interested."
AI: [Light, non-pushy]
"Totally get it. Would you mind if I sent you a quick tip on how to spot hidden fees in your next bill? It's just one text, and you can ignore it if it's not helpful."

3. Suburban Middle SES (Homeowners)

VO Script:

AI: [Authoritative, 130Hz, confident]
"Hi! I'm reaching out because there's a new way to 'tariff-proof' your HVAC system—most homeowners haven't seen this yet, and it could save you thousands."
Customer: "Not interested."
AI: [Professional, value-focused]
"Understood. Would it be alright if I email you a one-page summary? It's just a quick read, and you can decide if it's worth a look."

4. Cross-Group Emergency Service

VO Script:

AI: [Urgent, 180Hz, clear]
"Hi! With storms coming, we're offering a free FEMA-readiness check—most people don't realize what their insurance now requires."
Customer: "No thanks."
AI: [Helpful, reassuring]
"Of course. Would you like a free checklist to see if your home's covered? No obligation—just a quick resource for peace of mind."

5. Digital Inclusion Upgrade

VO Script:

AI: [Upbeat, 155WPM, inviting]
"Hi! Did you know there's a new grant for a free smart home kit with your internet upgrade? Most folks haven't claimed it yet."
Customer: "Not interested."
AI: [Friendly, easygoing]
"No problem! Would you like a quick text with the deadline, just in case you change your mind? It's easy to ignore if not."

Why This Works (and What You’re Missing)

  • Curiosity gap: "Most people haven't heard/claimed/seen this yet..." piques interest without pressure.
  • Micro-commitment: Asking for permission to send a tip, checklist, or summary is a low-barrier “yes” that increases future engagement.
  • Personalization: Each script references a current, relevant benefit or pain point.
  • Respect for time: "Just a quick text/email/one-pager" signals you won’t waste their time, which builds trust.
  • No hard sell: This approach is ideal for prospects who dislike pushy tactics but may respond to value and curiosity.

Split Test Recommendation:

  • Run this “curiosity/micro-commitment” style against both empathetic and aggressive scripts
  • Track not just conversion, but also follow-up engagement and opt-out rates
  • Use A/B/C testing to see which style best fits each SES group and scenario