Strongest Marketing Strategy Combinations by Social Economic Status Group
1. Rural Lower SES (Agriculture-Dependent)
Strategy: Farm Bill subsidies, rising fertilizer costs, community focus Voice: Mid-range pitch, 0.8s pause after price, upward inflection on “government-approved”
VO Script:
AI: [140Hz, warm, upward inflection on "government-approved"]
"Good morning! With fertilizer prices up again this spring, did you know our well pump service keeps your farm running and your subsidy eligibility government-approved?"
Customer: "Subsidy?"
AI: [0.8s pause, gentle emphasis]
"Yes, we'll handle the paperwork so you keep every dollar you're owed—no extra cost."
2. Suburban Lower SES (Service Sector Workers)
Strategy: Inflation, price-lock, energy savings Voice: 165WPM, volume spike on “guaranteed”, pitch drop on “no hidden fees”
VO Script:
AI: [165WPM, friendly, volume up on "guaranteed"]
"Hi there! With prices rising everywhere, our home repair plan locks in your rate for a full year—guaranteed, with no hidden fees."
Customer: "How much?"
AI: [Pitch drops, reassuring]
"Just \$29 a month, and you'll see real savings on your next energy bill."
3. Suburban Middle SES (Homeowners)
Strategy: Tariffs, long-term value, technical authority Voice: 130Hz, authoritative, downward inflection on “10-year warranty”
VO Script:
AI: [130Hz, confident, technical emphasis]
"Hello! With new tariffs raising HVAC costs, we're offering a tariff-proof upgrade—installed now, with a full 10-year warranty."
Customer: "Warranty?"
AI: [Downward inflection, steady]
"That's right—no surprise costs for a decade, even if prices keep climbing."
4. Cross-Group Emergency Service
Strategy: Extreme weather, FEMA-approved, urgency Voice: 180Hz, urgent, 0.5s pause after ETA, vibrato on “24/7 protection”
VO Script:
AI: [180Hz, urgent, vibrato on "24/7 protection"]
"Hi, this is [Company]! With storms on the way, our FEMA-approved team can be at your home in 45 minutes—24/7 protection, always."
Customer: "How soon?"
AI: [0.5s pause, clear]
"We're dispatching now. You'll get a text with your technician's name and arrival time."
5. Digital Inclusion Upgrade
Strategy: FCC broadband, smart home, free installation Voice: 155WPM, instructional, pitch rise on “free installation”
VO Script:
AI: [155WPM, upbeat, pitch rise on "free installation"]
"Hi! Did you know you qualify for a free smart home starter kit with your new internet subsidy? We handle the free installation, too!"
Customer: "Free?"
AI: [Bright, confirming]
"Absolutely free—no catch, just better service and savings for your family."