Voice Modulation Guide With Notation & Examples
QUICK REFERENCE
Essential Emphasis Techniques:
- ALL CAPS for maximum emphasis on key words
- Italics for moderate emphasis
- Bold for strong emphasis
Essential Pause Techniques:
- Comma (,) - Brief natural pause
- Ellipsis (…) - Medium thoughtful pause
- [pause] - Deliberate longer pause
Essential Tone Indicators:
- [friendly] - Warm, approachable tone
- [serious] - Authoritative, important information
- [excited] - Enthusiastic, high-energy delivery
TEXT FORMATTING TECHNIQUES
EMPHASIS TECHNIQUES
ALL CAPS: Use for maximum emphasis on key words or phrases EXAMPLE:
"This offer is ONLY available today"
Bold Text: Use for strong emphasis on important words
"We **guarantee** results within 30 days"
Italic Text: Use for moderate emphasis or slight stress
"This is *really* important to note"
Underline: Use sparingly for additional emphasis options
"This is <u>exactly</u> what you need"
PAUSE TECHNIQUES
Short Pause: Use commas to create natural brief pauses
"Hello, this is Sarah, calling from Johnson Plumbing."
Medium Pause: Use ellipses to create thoughtful pauses
"Let me check that for you... I see your account now."
Long Pause: Use [pause] or [p] for deliberate longer pauses
"Before I continue [pause] I need to confirm your information."
Paragraph Break: Use for topic changes and natural longer pauses
"That covers our basic service package.
Now let me tell you about our premium options."
VOICE QUALITY INDICATORS
TONE TECHNIQUES
Friendly Tone: [friendly] or exclamation points for warm delivery
"[friendly] Great to hear from you again!"
Serious Tone: [serious] for authoritative or important information
"[serious] This matter requires immediate attention."
Excited Tone: [excited] or multiple exclamation points for enthusiasm
"[excited] We've just launched an amazing new feature!!!"
Concerned Tone: [concerned] for expressing care or worry
"[concerned] I noticed some unusual activity on your account."
Questioning Tone: Use question mark at end of statement for uncertainty
"You mentioned having issues with your service?"
Declarative Tone: Use period and direct statement for certainty
"This will solve your problem."
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## RHYTHM AND PACE TECHNIQUES
**Fast Pace:** [fast] or short, simple sentences for quicker delivery
```plaintext
"[fast] Quick update. New features ready. Launch next week."
Slow Pace: [slow] or longer, more complex sentences for deliberate delivery
"[slow] I'd like to take a moment to explain how this works."
Varied Pace: Mix sentence lengths to create natural rhythm
"Let's begin. This process has three important steps. The first step involves a comprehensive analysis of your current system architecture."
Sentence Length Control: Short sentences speed up; longer sentences slow down
"Sale ends soon. Act now. Don't miss out."
"We would be delighted to offer you our comprehensive consultation service, which includes a detailed analysis of your current situation."
PITCH AND INFLECTION TECHNIQUES
PITCH CONTROL
Low Pitch: [low] or [130Hz] for serious, authoritative tone
"[low] This is a limited-time offer."
Medium Pitch: Standard speaking voice (150-160Hz range)
"Our standard service includes monthly maintenance."
High Pitch: [high] or [180Hz] for excitement or questions
"[high] Wouldn't that be perfect for your needs?"
INFLECTION PATTERNS
Rising Inflection: ? or [rising] at end of phrase for questions or uncertainty
"That sounds good[rising]" or "That sounds good?"
Falling Inflection: [falling] or period for statements and certainty
"This solution will save you time[falling]"
Flat Inflection: [flat] for monotone delivery (use sparingly)
"[flat] Please enter your account number now."
Wave Inflection: [wave] for engaging, varied speech pattern
"[wave] Our new service transforms how you'll experience customer support."
VOICE FREQUENCY GUIDANCE
Voice Frequency Range: Optimal human voice range is typically 130Hz-180Hz
- 130-140Hz: Lower register, authoritative, serious topics
- 140-160Hz: Middle register, neutral, standard conversation
- 160-180Hz: Higher register, excitement, questions, engagement
Frequency Variation: Changing pitch throughout script creates more engaging, natural-sounding speech EXAMPLE: Begin in middle register (150Hz), drop to lower register (130Hz) for key points, rise to higher register (170Hz) for questions or excitement
BEFORE/AFTER EXAMPLES
Plain Text (Before)
Hello this is Sarah calling from Johnson Plumbing Services. How are you today? I'm calling because you requested information about our drain cleaning services. Is now a good time to talk? We're offering a special promotion for first-time customers a complete drain inspection and cleaning for just $89 which is 30% off our regular price. Does that sound like something that might help with the issues you've been experiencing? Thank you for your time today. We'll send a confirmation text with all the details. Have a wonderful day.
Formatted Script (After)
Hello! This is Sarah calling from Johnson Plumbing Services. [pause] How are you today?
I'm calling because you recently requested information about our [emphasis] DRAIN CLEANING services. Is now a good time to talk briefly?
[slow] We're currently offering a special promotion for first-time customers - a complete drain inspection and cleaning for just $89, which is 30% off our regular price.
[rising] Does that sound like something that might help with the issues you've been experiencing?
[friendly] Thank you SO much for your time today! We'll send a confirmation text with all the details. Have a wonderful rest of your day!
ADDITIONAL FORMATTING TIPS
Phonetic Spelling: For difficult words, include pronunciation in brackets
"Our new GUI [gooey] interface"
Contractions: Use contractions for natural speech
"We'll" instead of "We will", "Don't" instead of "Do not"
Active Voice: Use active rather than passive voice for clarity and impact
"We'll send your order tomorrow" vs "Your order will be sent tomorrow"
Word Choice: Select words that naturally convey the intended emotion
"We're thrilled to announce" vs "We're announcing"
SCRIPT STRUCTURE BEST PRACTICES
Logical Sections: Break content into sections with clear transitions
"First, let's review your account... Now, let's discuss options..."
Front-loading: Place important information at the beginning of sentences
"30% discount is available on all premium packages" vs "All premium packages have a 30% discount"
Sentence Variety: Mix short and long sentences for natural rhythm
"We can help. Our team specializes in rapid response solutions. When you work with us, you'll experience the difference that our dedicated approach makes."
Strategic Questions: Use questions to create engagement
"Have you considered how much time this could save you?"
Breathing Room: Include appropriate pauses between key points
"That covers the pricing. [pause] Now let's talk about implementation."