Brand Identity Documents
This is the entirety of the information that we provided the agents to produce the marketing content for these three brands. The only document provided was the Emotion Driven Copywriting guide.
Glossier Brand Hydro Flask Brand Jungalow Brand
Glossier Brand
Back in 2010, CEO and founder Emily Weiss started Into The Gloss, a blog that eventually turned into a beauty powerhouse built on the belief that “beauty isn’t built in a boardroom—it happens when you’re a part of the process.”
Glossier changed the rules of the beauty game when it created a brand based on transparency and honesty. According to Glossier, “We believe in thoughtful design, and enabling conversation (which is where it all starts). But most of all, we believe that beauty is about having fun, wherever you are in your journey.”
Glossier’s simplistic approach to both their products and branding makes them unique. They offer high-end products stripped of all the bells and whistles to reach a wider audience. Unlike many competitive brands, Glossier also steers clear of artificial ingredients and promotes a clean approach to beauty. They maintain ethical production processes, never test on animals and offer select vegan products, too.
Glossier uses minimal packaging and is committed to other sustainable business practices. With a soft pink and white color palette and minimalistic typeface, Glossier communicates an effortlessly cool visual language. Their website, packaging and social media all speak the same visual language, promoting the brand’s simplicity.
Not only has the brand marked the beauty scene, they’ve extended their product line into hoodies, mugs and even a collector’s cookie cutter—launching themselves even further into the heart of the beauty community they’ve worked so hard to build.
Marketing Agent Flow
Using the text above the agent first created the content plan covering months, proving fine details for the campaign, and otherwise truly setting the content platform managers up for success with the level of detail.
In the marketing plan the explain the email strategy, and then the Instagram post strategy. Both of which are detailed in the next two sections. Both of which were also impressive.
Hydro Flask Brand
The Gen Z must-have water bottle brand Hydro Flask is another brand identity example done right. The Pacific Northwest-based company knows the value of natural beauty, and uses it at every touch-point of their branding identity. As they put it, “Mother Nature is the best designer there is. There’s never anything extra—every choice is made for a reason. That’s our inspiration behind every product we design. Keep it strikingly simple. From product innovation to color leadership—simplicity drives all.”
Hydro Flask’s logo has gone through just a handful of iterations, which today appears as a jumping, smiling person whose body shape resembles the letter H. Their minimal black and white palette stands out against their brightly-colored metal bottles.
Part of what makes the Hydro Flask brand identity so appealing is the option to customize the bottles. From custom colors and straps, to engraving, customers can personalize their bottles to suit their style. However, regardless of the color, a Hydro flask owner can always spot another out in the wild. This is a testament to the cultivated brand loyalty and ever-growing community.
Marketing Agent Flow
Using the text above the agent first created the content plan covering months, proving fine details for the campaign, and otherwise truly setting the content platform managers up for success with the level of detail.
In the marketing plan the explain the email strategy, and then the Instagram post strategy. Both of which are detailed in the next two sections. Both of which were also impressive.
Jungalow Brand
Another blog-turned-business model, Jungalow is a brand identity example worthy of praise. Curated and created by Justina Blakeney, Jungalow is both a lifestyle brand and a design inspiration source. The female-run business sells bold wallpapers, indoor and outdoor decor, rugs and art prints designed to “bring good vibes home.”
Jungalow’s brand identity reinforces their values at every level. From their social and sustainability efforts and inclusion of international artists, they commit to community building. As part of their ethical mission, they’ve partnered with Trees for the Future and donate two planted trees after every purchase.
The brand’s visual identity is unmistakably their own, featuring an earthy green and warm gold color palette and a logo that conveys a playful mood. Their dreamy website and Instagram feed further supports their creative and positive feeling.
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Best of all, their products holistically embody the brand. Customers can easily replicate the Jungalow’s visionary aesthetic in their own homes with the brand’s decor. From rattan and macramé pieces to natural fiber rugs and bright accent walls, the beauty is in the details. Customers feel proud purchasing Jungalow pieces as their commitments to sustainability and community show they practice what they preach.
Marketing Agent Flow
Using the text above the agent first created the content plan covering months, proving fine details for the campaign, and otherwise truly setting the content platform managers up for success with the level of detail.
Workflow Drafts & Feedback Documents
If you’re interested in seeing the process better, you can dig into the drafts that the agents first wrote, and review the meticulous feedback that was provided.
Content Plan Draft & Feedback All Brands
Email Campaign Draft & Feedback All Brands
Instagram Post Draft & Feedback All Brands