Glossier Email Campaign - Final Version

Subject Line

Skincare simplified: Your morning routine deserves better

Email Body

Hey there,

Remember when skincare meant decoding a 12-step routine with ingredients you couldn’t pronounce? Yeah, we got tired of that too. Your morning routine shouldn’t require a chemistry degree or a YouTube tutorial—it should feel intuitive, simple, and actually enjoyable (even before coffee).

That’s why we created our Essentials Set. Just three straightforward products that work together:

  • Milky Jelly Cleanser: Gentle, pH-balanced face wash that removes makeup and dirt without stripping your skin
  • Priming Moisturizer: Lightweight hydration that builds from sheer to medium coverage
  • Balm Dotcom: Universal skin salve for instantly smoother, hydrated lips and skin

No complicated instructions, no overwhelming choices—just clean, effective formulas that let your real skin shine through. Like all Glossier products, the Essentials Set features clean, cruelty-free ingredients in our signature minimal packaging.

The best part? Our community tells us they’ve cut their morning routines in half while getting better results. As Emma from Portland shared, “I used to spend 20 minutes on my morning routine. Now it’s 5 minutes and my skin has never looked better.” That’s the beauty of simplicity.

Call-To-Action

Get your Essentials Set today →

Three products. Five minutes. All-day glow.

P.S. Already loving your simplified Glossier routine? Share it with #GlossierSimplified and you might see your morning glow featured on our page.

Formatting Notes:

  • Subject line should appear in preview text with no additional formatting
  • “Essentials Set” and product names should appear in bold as indicated
  • The three products should be formatted as a bullet list for easy scanning
  • CTA button should be pink (#glossierpink) with white text and sufficient padding for mobile tapping
  • “Three products. Five minutes. All-day glow.” should appear as a secondary line below the CTA button in slightly smaller text
  • Ensure adequate white space between paragraphs for mobile readability
  • Email width should be optimized for mobile viewing (max 600px)